This will help you evolve data-driven processes across the entire organization as your company increases its digital maturity. The following CDP use cases will give you a good idea on how to define your pilot use case, and plan your CDP roadmap for both short-term and long-term success. Regardless of your industry or particular needs, CDPs are extremely broad in application and can address many diverse customer data use cases. The program should be simple, executable, and easy to translate to multiple stakeholders with measurable ROI and value.
The most important thing to remember is to not bite off too much in the pilot.
Your pilot use case should be something that is intrinsic to your company’s needs. What Is Your Pilot CDP Use Case?Ī successful CDP pilot program can help prove value from your initial CDP efforts, and set your CDP initiatives up for success. A simple pilot CDP use case that can be seen and understood by all stakeholders across a company will help to exemplify the value a customer data platform can provide. Having the right executives involved in the early stages of customer data use case development ensures you can develop a proof-of-concept (PoC) pilot program. The process of getting buy-in and alignment across an organization cannot be understated in importance. Balance is important too. In some cases, organizations focus too much on the technology and features within a software package, and not enough on what internal resources, skills, and modern agile processes are needed for success. Ill-defined use cases lead to an oversimplified assessment of what is needed to achieve success. Without a shared understanding internally, there can be a lack of clarity around prioritization of CDP use case development. It is important to make sure there is a shared understanding across your organization as to what constitutes a customer data platform use case, and align everyone around that common definition. The first step to determining which customer data platform (CDP) will be the right fit for your organization is defining the key CDP use cases that will drive the most value for your organization.Įstablishing CDP use cases up front will ensure you are looking at the right CDP platform and CDP vendor for your particular industry and applications, as well as help your company align internally around what goals, processes and outcomes will define success.
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